positioning & branding

The Community of Communes of Pays de Cruseilles is a territory at the heart of a spectacular transformation: a surge in the standard of living, a significant population of cross-border commuters, ambivalence between rural life and modernity, and the emergence of two metropolises bordering the territory with Grand Geneva and Grand Annecy.

Initially consulted for the communal magazine, the agency also repositioned and implemented a new, more modern, clearer, and more coherent branding.