advertising campaign & augmented reality

The Department of Haute-Savoie has redefined the editorial line of its magazine “Haute-Savoie Magazine” by choosing to publish it every two months and enriching it with a web version.

A multichannel media campaign across the entire territory to drive traffic to the new website while highlighting the print version: urban billboards, regional daily press (PQR), cinema campaigns, and digital platform. The added bonus: augmented reality posters to create a bridge between print and digital.