Baume & Mercier

worldwide social media

The brand within the Richemont group, blending Swiss watchmaking excellence, unique design, and innovations, has entrusted us with worldwide community management of LinkedIn, Twitter, Instagram, and Facebook networks. A comprehensive experience for the agency, which deployed a dedicated team for months.

challenges:

Take full responsibility for managing social media accounts.
Produce engaging textual and visual content.
Boost the brand’s reach across its various channels.
Deploy strong storytelling by product category.
Strengthen brand awareness and consideration.
Support transformation efforts.

solutions:

Implementation of a dedicated team: art director, motion designer, community manager, copywriter, social media strategist.
Monthly storytelling and artistic direction to follow the commercial calendar and enhance the products and brand universe.
Editorial calendar conception and writing.
Active publication and moderation.
Massive production of creative assets to fuel the networks (647 product visuals/motion) and animate the brand’s touchpoints on networks worldwide.
Full 3D motion production for the end-of-year holidays.
Creation of content and video production to fuel IG TV.
Analysis, reporting, and strategic recommendations.